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U.S. Demand for Wipes To Reach $2.2 Billion

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By: TOM BRANNA

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A spate of new product introductions and further segmentation of the market propelled demand for wipes in the U.S., which is forecast to increase 6.1% a year to $2.2 billion in 2011. The number and variety of wipes on the market continue to multiply, with companies competing to rapidly introduce new products that open or create entirely new market sectors ahead of their competitors. These and other trends are presented in Wipes, a new study from The Freedonia Group, Inc., a Cleveland, OH-based i...

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